Stylish comfort for happy paws: Choco the toy poodle in the Chevron Chic dog shirt, with pups in Sporty Snooze pyjamas and the Wagster Harness
Toy poodle on a walk across green grass on a lead, with the Choco & Friends logo: elevated pet accessories
Chief Tail-Wagger at Choco & Friends. I run the show here (with a little help from my pawrents).Inspired by my adventures, every design at C&F blends comfort, durability, and style - tested by me, from muddy trails to city strolls. Because your pup deserves gear that feels as good as it looks: everyday luxury for every wag. If I wouldn’t wear it, it doesn’t make the cut.

Choco’s Favourites

These aren’t just my favourites - they’re the pack’s top picks. Trusted by pawrents, loved by pups, and tested by me. Gear that balances comfort, durability, and style.

Two toy poodles in Choco & Friends dog clothes: Donut Dream Jammies and the Dino Pup Shirt

Paw Couture

Paw Couture is Choco’s fashion edit β€” from cheeky tees, cozy hoodies, and dreamy jammies toΒ bold bows and bandanas, every piece is designed to blend comfort with style. Whether it’s
playdates, pawties, or just everyday struts, Paw Couture turns every pup moment into a runwayΒ moment.

Shop now
Toy poodle in the Pop Pup collar with matching lead and doo-doo holder, beside a pup in Sporty Snooze Jammies

Walk & Roll

Collars, leashes, and harnesses that keep up with my swagger.

Shop now

Walk & Roll

Collars, leashes, and harnesses that keep up with my swagger.

Shop now
Toy poodle in the Pop Pup collar with matching lead and doo-doo holder, beside a pup in Sporty Snooze Jammies
Three toy poodles in Choco & Friends jammies: Donut Dream, Crayon Dreams and Sporty Snooze

Choco’s Combos

Choco’s Combos bring together collars, leashes, harnesses, and more - made to match in styleΒ and built to last.

Shop now

Testimonials

Paw Couture products are super premium. The harness fits my dog perfectly and the quality feels really durable. My pet looks stylish and feels comfortable on walks.

Liam Thompson

Paw Couture products are super premium. The harness fits my dog perfectly and the quality feels really durable. My pet looks stylish and feels comfortable on walks.

Olivia Williams

I loved the finishing and fabric quality. My dog usually doesn’t like wearing accessories, but with Paw Couture he’s totally comfortable. Worth the price.

Jack Wilson

Close-up of toy poodles wearing Choco's Knot Duo hand-woven collar and lead in Earth brown
Toy poodles relaxing in Crayon Dreams dog pyjamas
Close-up of toy poodles wearing Choco's Knot Duo hand-woven collar and lead in Earth brown

Why Pawrents Trust C&F

Designed with love, tested by Choco. Approved by the pack

Premium Style, Everyday Strength

Pawrent-Run, New Zealand Roots

Fast, Fuss-Free Shipping

Pup-Tested, Choco-Approved

Shop all Choco & Friends: five toy poodles in dog pyjamas and shirts, with Choco lying beside the Knot Duo lead in Sand